A Girl Named Carrie
Publication
The hardback book, A Girl Named Carrie: The Visionary Who Created Neiman Marcus and Set the Standard for Fashion tells the story of the late Carrie Neiman, a business savy woman known for her keen eye for fashion who cofounded and greatly contributed to the success of the iconic Neiman Marcus department store. Written by Carrie’s great niece, Jerrie Marcus Smith, Carrie’s story is written from a close family perspective and includes both archival and personal family photographs.
Role: Project Lead, Designer, and Image Curator, 2021-2022
Collaborators:
Copy written & provided by Jerrie Marcus Smith, Great Niece of Carrie Neiman.
Photos curated&edited by Allison V. Smith, daughter of author, Jerrie Marcus Smith.
I developed the visual direction and design system for A Girl Named Carrie, translating the story and subject matter into a cohesive visual language across the book. I researched references and explored typography, imagery, composition, and pacing to create a design that supported the narrative while allowing individual moments and content to stand on their own.
I collaborated closely with the author and publication team throughout the process, refining the visual approach as the content developed and worked through the details of the book’s structure, sequencing, and production. From early concepts through final layouts and print-ready artwork, I focused on creating a thoughtful reading experience that connected the individual pages into a cohesive whole.
