Shrüm

Identity and Packaging

Shrüm is the identity and packaging project for an all-in-one grow bag for mushrooms created for Advanced Mycology. This product allows customers to now grow their own mushrooms at home. Find out more about this product at advancedmyco.com/meet-shrum/.

Role: Designer, 2022
Agency: Pentagram with Partner DJ Stout
Collaborators: Copy provided by Advanced Mycology

I developed the visual direction and identity for Shrum, exploring how typography, graphic forms, and visual references could establish a distinct personality for the brand. I researched the subject and competitive visual landscape to identify opportunities for the identity to feel contemporary, recognizable, and ownable.

Working closely with the client, I translated the initial concept into a flexible visual system and refined the details through rounds of feedback. I considered how the identity would function beyond a single application, building a foundation that could be adapted across brand touchpoints while maintaining a consistent visual voice.