World Wildlife Fund

Gift Catalog

WWF’s annual Gift Catalog is published each Fall in both a large and small format. The gift catalogs include informational sections for various regions and animals as well as gifts like T-shirts, tote bags and plush animals. WWF supporters are also given the opportunity to make symbolic adoptions of wildlife around the world which are used in general support of WWF’s conservation efforts around the world. 

I designed editorial content for WWF’s Gift Magazine, developing visual directions that made a wide range of conservation stories and gift offerings feel engaging and approachable. I researched imagery and visual references for individual features, considering how photography, illustration, typography, and layout could work together to communicate the story while maintaining a cohesive publication.

I collaborated with the editorial and creative teams to translate content into a structured but visually varied magazine experience. From selecting and cropping imagery to developing layouts and refining typography, I balanced storytelling, hierarchy, and production requirements across the publication.